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Independent web & SEO consultancy · Lancashire

Sites for people who’d rather not look like everyone else.

WordPress, AI-powered sites, and the SEO/AEO that quietly keeps them found — for SMEs who want a consultant, not an account manager.

Line drawing portrait of Rich Flynn — bald, glasses, full beard, collared shirt
About · Rich Flynn

One person, one focus.

I’m Rich. I’ve been building sites — and the search work behind them — for SMEs across Lancashire and the North West since 2018. You work with me, not an account manager.

Most consultancies sell scale. I sell the opposite: a single point of contact, a real schedule, and a site you actually understand once it’s live.

Read the longer story

Ormskirk, Lancashire · United Kingdom

What I do

Three disciplines, six services.

Build. Bespoke WordPress, AI-powered websites, and small custom web apps — built properly, owned outright, no agency stack.

Get found. Technical SEO and AEO work that earns quiet, durable rankings — and increasingly, citations in the AI engines now answering buyers’ questions before Google does.

Support. A small monthly retainer that keeps the site you already have alive, fast, current, and one phone call away from someone who actually knows it.

See all services
Recent work

A handful of jobs that came out well.

A working selection — print, care, hydraulics, home improvement. Smaller is fine. Specific is better.

  • Trax Hydraulics homepage hero — Professional Hydraulic Specialists, with the company's branded vehicles and depot in the background
    — 01 / 04

    Trax Hydraulics

    WordPress · Technical SEO · 2024

    A Burscough hydraulic specialist whose old site was being weaponised by a backlink attack — rescued, cleaned, rebuilt on WordPress, and now expanding to 80+ pages across the North West.

    Read the case
  • Attivo Care homepage — Providing Supportive Accommodation Our Children in Need, with a warm yellow accent and custom SVG illustration of children and carers
    — 02 / 04

    Attivo Care

    WordPress · Branding · Illustration · 2024

    A regulated children’s care provider in Merseyside that needed a website to do justice to the work — full brand, custom illustrations, and a site built to speak to local authority commissioners rather than consumers.

    Read the case
  • Everglaze homepage hero — Desirable Double Glazing, with a strong red accent column alongside a product photograph of a finished conservatory installation
    — 03 / 04

    Everglaze

    WordPress · Custom Quote Form · 2023

    A Wigan home-improvement company rescued from a cluttered Yell.com template — rebuilt on WordPress with a custom quote form, embedded finance, and a structure designed to grow with the business.

    Read the case
  • MC Squared Print homepage — Print Solutions + We Go Above and Beyond, a one-stop shop for design, print, signage, branded merchandise and marketing
    — 04 / 04

    MC Squared Print

    WordPress · SEO · 2019—2025

    Seven years of design and SEO work for an Edinburgh print company serving luxury hospitality brands across the UK — culminating in a dedicated hotels landing page that launched in 2025.

    Read the case
A client said
Flexiweb takes all the stress and confusion away and creates a fantastic online presence for your company.”

John Griffiths

2023

MC Squared

Have something in mind?

A 30-minute call, no slides. Tell me what you’re trying to do and I’ll tell you honestly whether I’m the right person for it.